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Who are we building this for?

Start with the basics so we know who to talk to and where to find you today.

Best way to reach you

Names and roles. One decision maker keeps a project quick; a committee is fine if we know up front.

Tell us about the business.

Write it the way you would explain it to a new customer. Plain language beats polished language here.

Describe your ideal customer: age, role, location, and what they are worried about when they find you.

List them in order of importance. Mark the ones that make you the most money.

Names or website addresses, one per line.

What should the new site accomplish?

A website is a tool. Knowing the job it has to do shapes every decision after this.

What kind of project is this? Required
Primary goals

Pick everything that applies.

How should it look and sound?

You do not need design vocabulary. Examples and gut reactions are exactly what we need.

Where are you with a logo?

Hex codes, font names, or simply "see the brand guide in our shared folder".

The site should feel

Choose up to five.

Two or three is plenty. They do not have to be in your industry.

Colors, styles, stock photo cliches, a competitor you do not want to resemble.

What goes on the site?

A rough list is fine. We will turn this into a proper sitemap together.

Pages you expect to need
Features and functionality

CRM, email marketing, scheduling, point of sale, accounting. Name the product if you know it.

After launch, who will update the site?

Share your content with us.

Content is the single biggest cause of late launches. Putting everything in one shared folder now keeps the project moving.

Have you shared the folder? Required

Paste the Google Drive or Dropbox link. One per line if there are several.

  • Logo files (SVG, AI, EPS, or large PNG)
  • Brand guide, colors, fonts
  • Photos of your team, work, and location
  • Videos or links to them
  • Written copy, even rough drafts
  • Service or product descriptions and pricing
  • Team names, titles, and bios
  • Testimonials and reviews
  • Certifications, awards, association logos
  • Brochures, menus, PDFs, price sheets
Who is writing the words?
Photography

The behind-the-scenes details.

Answer what you can. "No idea" is a useful answer and tells us what to track down.

Please do not enter passwords anywhere in this form. We will set up a secure way to hand over logins after we talk.

Which of these can you log in to today?
Business email on your domain

When replacing a site we protect the pages that bring you traffic. Tell us about any you know of.

Look it over, then send.

Here is everything you told us. Edit any section, or send it as is. You can always email us additions later.

RECEIVED

Brief received. Thank you.

We read every answer before we get in touch, so our first conversation can be about your project, not your contact details.

  1. Share your content folderAdd info@web-squire.com as an editor on your Google Drive or Dropbox folder, if you have not already.
  2. We review your briefExpect to hear from us within two business days.
  3. Kickoff callWe walk through your brief, sitemap, and content plan together.